Lights, Camera, Action: Discover the new tactics needed get video content converting on social media
If the cinema is considered the big screen and television is considered the small screen then, social media is considered the ‘micro screen?’ Micro screen advertising is consumed completely different. Therefore if you’re following traditional advertising strategies, they’re not gonna work. Understanding how the ‘micro screen’ works is critical in modern advertising because over 80% of […]
How to optimise your videos for conversion on social media [Podcast]
In this Podcast Rich and Juliet discuss ways of getting video ads on social media higher conversion rates. Watch on to discover: The often overlooked engagement marketing strategy that gets leads hooked in 3 seconds. (Critical for remarketing campaigns) Ways to optimise your video advertising for Facebook. Key tactics to make content effective for the […]
Stop the scroll: What is your image designer missing?
Designing images for social media ads Being in multiple lockdowns this year (sigh) has given us time to think about our design processes and how we have refined our playbook over so many years of trial and error. Specifically, I’ve been breaking down our graphic design process on how we formulate our image based ads […]
The gloves are off: Facebook ads vs Google ads- Why is one usually ‘cheaper’ than the other?
Imagine, you’re looking at two pairs of running shoes. One pair is $89 and the other is $160. The $89 pair is suitable for low-impact running, indoors. …on the other hand, the $160 pair is good for any-impact running on outdoor surfaces.Both will help you run. Which one do you go for? It’s a tough […]
Hang up the phone and start talking to real students fast [Podcast]
STOP talking to answering machines and START talking to prospective students fast
The RTO Landing Page Playbook
How Lead Grading Can Ensure Better Quality Leads [Podcast]
Leading the leads: How to get better quality leads minus the time, money and frustration
Remarketing and Objection Handling [Podcast]
