These tools will provide quantitative and qualitative data and insights into your digital marketing:
We use a workshop to get clarity about your business, services, and customers. This is not a waffle-session. We have developed short-cut processes for getting to the meat of the issues. What we want to understand is your optimal customer journey from, the first contact to sale.
This is a deep dig into your digital marketing to find weaknesses and leaks, that represent opportunities for increased revenue. Our process includes:
Our goal at this stage is to find where the potential barriers and blocks are to the customer journey.
In order to test improvements, we need to create hypotheses about “why” things are happening. Much of our formulation for improvements comes from the experience and insight of our consultants grounded in the BRAIN Framework, and qualitative tools.
Our data analysis helps us identify potential weaknesses and blockages for improvement. Now we can use qualitative tools to get insights into “why” leakages are happening. Initially, we focus on:
As we progress, we can start to add more qualitative insights, including customer surveys, polls, and UX testing.
Our investigations are centered in our BRAIN Insights Framework, which provides a scientific model for understanding what influences customer behaviour. The BRAIN Framework is based on new research advances in Behavioural Economics, Neuromarketing, User Experience Design (UX), and Consumer Psychology. We have literally hundreds of insights that can be applied to improve your conversions. The BRAIN Framework groups these into three key dynamics, plus four important supporting elements:
In each of these areas, we have 5-7 key guidelines that provide a framework for analysis. And within these guidelines, there are 100s of behavioural propositions, supported by case studies. Below are 5 factors in Motivation.
We prioritise tests based on IMPACT, EFFORT, and COST so that you get the quickest ROI on your testing regime.
We test for changes specific pages or to a funnel of pages, in the customer journey.
Once tests are Prioritised, we design the testing regime:
Where practical, tests are run until they are of statistical significance, so that that the decisions based on the test, rest on a strong foundation.
The results re-analysed: